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Derek Deal - Creative Director

DEREK DEAL - CD / AD

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Universal Epic Universe

Before Universal Epic Universe opened its gates, guests needed a way to imagine what awaited beyond its iconic portals. In partnership with Framestore, I provided creative direction for key visuals and cinematic CGI media that introduced audiences to the park’s immersive storytelling and invited them to envision the adventures that lay ahead. The short films captured the wonder of stepping through Epic Universe’s iconic portals into Super Nintendo World, Dark Universe, The Wizarding World of Harry Potter – Ministry of Magic, How to Train Your Dragon – Isle of Berk, and the cosmic heart of the park, Celestial Park. By transforming concept into compelling visual storytelling, the media was used across multiple campaigns and activations to help build anticipation and give millions of future guests their first glimpse of the extraordinary worlds they would soon experience firsthand.

Halloween Horror Nights 2025

Campaign media developed for Halloween Horror Nights 2025 for Orlando and Hollywood where I acted as creative design and video lead for the campaign. The campaign consisted of multiple announcement beats that revealed IP haunted houses leading up to the event, a robust paid media campaign to drive ticket sales, original produced social content and testimonials to build hype and sustain interest throughout the 2 month long event. Each tactic was thoughtfully tied back to the overall visual overlay and entertainment thematic for the event which for 2025 was a moody and desolate gothic conservatory with stained glass, gargoyles and spooky vibes all around.

Universal Horror Unleashed

Campaign media leading up to the launch of Universal Horror Unleashed in Las Vegas where I served as creative video and design lead for marketing.

Universal Kids Resort

Visual development and execution of brand assets and pre-opening campaign media for Universal Kids Resort including logo animation, launch video, motion-system, making-of series and paid social video content. Acted as creative lead for all video development and consulted with agency partners on the park’s grand opening activations.

Brand Reels

How do you convey the essence of a brand at pivotal moment in time? A “sizzle reel” is pretty great way to do it. Whether its for a consumer audience, a theater full of investors, or thousands of team members across a global enterprise, a compelling video can inspire and educate viewers in a way that nothing else can. It can be a spark of inspiration, a motivating rallying cry, or a reminder that we are a part of something greater than ourselves.

Throughout my career I’ve had the privilege to produce, creative direct and/or edit several videos that allow brands to engage with their audience in an impactful and meaningful way.

Animated Explainers

A collection of short explainer animations that I art directed, designed and animated for various projects.

Time Warner

Time Warner was once a media colossus and home to entertainment companies like Warner Bros., HBO, and Turner Broadcasting. This selection of work was created by the TW Studio during my tenure as Creative Director. Our role was to shape the brand’s look across all messaging, produce video, and develop corporate campaigns and initiatives across the global organization.

Time 100

The Time 100 Gala is an annual celebration hosted by Time magazine honoring the magazine’s list of the 100 most influential people in the world. The black‑tie event brings together honorees from politics, entertainment, business, science, and activism to be recognized for their achievements and cultural impact.

The Gala’s opening video weaves all 100 attendees into one high-energy sizzle reel designed to kick the illustrious night off with a bang.

Credit: Producer, Collaborator, Motion Designer

LA Kings

Illustration for the LA Kings of the NHL. Posters were printed and given away to fans during the King’s matchup against the Washington Capitals on March 8th, 2018.

Art Prints

Various pop-culture art prints exhibited by Gallery 1988.

Motion Reel

Collection of work developed during my time at Warner Media (2014-2019)

Universal Epic Universe

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Halloween Horror Nights 2025

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Universal Horror Unleashed

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Universal Kids Resort

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Brand Reels

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Animated Explainers

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Time Warner

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Time 100

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LA Kings

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Art Prints

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Motion Reel

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