IP Haunted House Announcements

For the event announcements, the team created 7 videos to represent each of the IPs featured at the Orlando and Hollywood events. The concept was for each video to take place in the room of a superfan where that fan had been involuntarily transported into their favorite IP worlds, paying off that year's tagline "Live the Horror you Love to Watch". For maximum control and consistency across the tactics, we ditched the cameras and partnered with Trick3D in Atlanta to build out each room in Unreal. The result was a repeatable but customizable framework that provided brand consistency across the announcements that garnered Gold AAF Awards at the local and district Addys.

HHN25 Campaign Spot & Paid Media

HHN Campaign Video. Adapted for Broadcast, CTV, OLV and Paid Social cutdowns.

Full-length Fan Testimonal Video

Testimonial Sustainment Media

IP Dedicated Fan Testimonial Video