The Universal Kids Resort logo animation, developed in partnership with Framestore, was designed to embody all that Universal’s first ever theme park for kids celebrates, the unbridled imagination and youthful spirit of kids at play.

What's the best way to get people excited about a brand new theme park built just for kids? With an energetic video of course, featuring all the amazing IPs and set to a playfully infectious custom track created by Antfood. This video served as the brand's first content and gave guests a glimpse of everything in store for families in Frisco, Texas.

Leading up to the grand opening of Universal Kids Resort in Summer of 2026, we created an episodic making-of series to generate early excitement and intrigue. The series gave future guests a greater sense of what was coming to central Texas, with deeper insights into attractions, characters and overall intention behind the development of the first theme park created specifically for young kids 3-8 years old. The series was a big hit with consumers and provided a tremendous boost to pre-open ticket sales and annual pass subs.